sports

projects

Cricket Association
of Bengal

SISE initiated the social media management for the Cricket Association of Bengal. Previously, before the ICC T20 World Cup CAB was absent on social media. The finals were being hosted at the Eden Gardens and the need to tap the audience on the digital platform was necessary. As a social media manager, SISE conceptualized and executed the entire plan during the stint of the ICC T20 World Cup to bring CAB on the forefront in terms of Digital engagement. Since then, SISE has been proudly managing CAB’s social media pages.

INDIAN SUPER LEAGUE
ATLÉTICO DE KOLKATA

SISE was involved with ATK for season 1 to create and build up their social media platforms. We developed a cross-platform social media buzz, ranging from Facebook and Twitter to Instagram and YouTube. All available information concerning the players- be it biodata, everything from trivia to factoids, was laid out in the format of posts along with a little creative magic. To keep audiences satisfied in the pre-season, bytes and interview videos of players, coaches and owners were posted, which portrayed a promising glimpse of the hard work that goes into laying a strong foundation for a franchise like Atlético de Kolkata. From Live updates during the matches to capturing audience reactions and fan moments, the social media project played a significant role in bringing Atlético de Kolkata close to its fans.

BENGAL CELEBRITY LEAGUE

While Bollywood has always had a strong connection with sports – be it owning cricket, football, or kabbadi teams, Tollywood too entered the bandwagon with the Bengal Celebrity League (BCL) in the last week of December 2016. The brainchild of actor Jisshu Sengupta, BCL comprised some of the renowned names from the film fraternity in Bengal like Prosenjit Chatterjee of Purulia Panthers, actor Dev of Midnapore Mighties, Shoojit Sircar of Hoogly Heroes, Arijit Dutta of Jalpaiguri Royals, Shyam Sundar Dey and Pramod Lundia of Birbhum Bravehearts and Kaustuv Roy of Burdwan Blasters.

SISE proudly managed two teams in the inaugural season of BCL – MIDNAPORE MIGHTIES and BIRBHUM BRAVEHEARTS. Additionally, SISE conceptualized and designed the logo and branding creatives for Birbhum Bravehearts. Additionally, we closely worked on the social media promotions and activations for both Midnapore Mighties and Birbhum Bravehearts. To promote and highlight the team bonding, our team worked closely and captured ‘behind the scene’ moments. Live tweets and Facebook posts also ensured engagement from the Digital audience.