SPORTS

SPONSORSHIP

KKR X JOY SPONSORSHIP

Second Innings Sports and Entertainment facilitated the association between Kolkata Knight Riders and Joy Personal Care. We started the association in 2022. In a first for Kolkata Knight Riders, both positions on the non lead arm were clubbed to have a singular visibility for Joy which proved to be a great initiative and gave the brand clutter free recall.

SISE has worked closely with
Kolkata Knight Riders on
sponsorships & local activations

2015
UBER as the Logistics Partner of KKR.
2016
Adamas University as the Education Partner of KKR.
2016
Lafarge Duraguard Cement as an Associate Sponsor.
2016
SISE organized a day out for the players of Kolkata Knight Riders at Vedic Village Spa Resort.
2016
SISE brought SITI Cable onboard as the official gifting partner to the KKR players.
2016
SISE organized the charity event for KKR at Premashraya as a part of the Knight Golf 2016. the cancer patients of St. Jude India Child Care Centre.

JOY X Delhi Capitals for WPL

Second Innings Sports and Entertainment facilitated the association between Kolkata Knight Riders and Joy Personal Care. We started the association in 2022. In a first for Kolkata Knight Riders, both positions on the non lead arm were clubbed to have a singular visibility for Joy which proved to be a great initiative and gave the brand clutter free recall.

JOY X Gujarat Giants for WPL

Second Innings Sports and Entertainment facilitated the association between Gujarat Giants Women’s team and Joy Personal Care in second edition of WPL in 2024.