Partnerships
Connecting world-class brands with premium sporting and entertainment properties.
Featured Case Studies
From KKR to Trinbago Knight Riders, SISE has structured Joy Personal Care's cricket journey across IPL, WPL, ILT20 and CPL.
Establish long-term brand visibility in Indian cricket.
SISE facilitated the KKR × Joy jersey partnership in 2021 — focused on relevance through strategic jersey placement.
A multi-season association that has become one of India's defining personal-care × cricket partnerships.
Enter women's cricket meaningfully.
SISE helped Joy enter the WPL through Delhi Capitals — building the brand's first significant women's cricket footprint.
Position Joy at the centre of India's women's cricket conversation.
Deepen Joy's commitment beyond a single franchise.
SISE structured Joy's Gujarat Giants association, expanding its WPL presence.
Strengthened category leadership across multiple WPL teams.
Lock in a long-term women's cricket footprint.
SISE secured a multi-year Joy × UP Warriorz association for 2026 and 2027.
Continuity in branding, fan recall and partnership equity across multiple seasons.
Expand brand footprint globally inside the Caribbean Premier League.
SISE facilitated the TKR × Joy partnership, focusing on international fan engagement.
Created a unique cross-continental brand association with global cricket stars.
Establish presence inside the emerging UAE T20 cricket market.
SISE structured the ADKR jersey and promotional partnership for Joy Personal Care.
Maximized brand visibility to South Asian diaspora audiences in the Middle East.
