While Bollywood has always had a strong connection with sports - be it owning cricket, football or kabbadi teams, Tollywood too entered the bandwagon with the Bengal Celebrity League (BCL). The Bengali film industry started the first edition of BCL in the last week of December 2016. Brainchild of actor Jisshu Sengupta, BCL comprised some of the biggest names from the film fraternity in Bengal like Prosenjit Chatterjee of Purulia Panthers, actor Dev of Midnapore Mighties, Shoojit Sircar of Hoogly Heroes, Arijit Dutta of Jalpaiguri Royals, Shyam Sundar Dey and Pramod Lundia of Birbhum Bravehearts and Kaustuv Roy of Burdwan Blasters.
SISE managed two teams in the inaugural season of BCL – MIDNAPORE MIGHTIES and BIRBHUM BRAVEHEARTS. Additionally, SISE conceptualized and designed the logo and branding creatives for Birbhum Bravehearts.
SISE also worked on the social media promotions and activations for both Midnapore Mighties and Birbhum Bravehearts.